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Traditional education pathways often follow the same grooves--states invest in universities, universities attract students, and the best graduates launch into careers and hopefully local. For decades, this was enough to build local economies, especially in trades and manufacturing. Factories are physical; you couldn’t take the job with you. If a state built a plant, it also built a workforce. Talent stayed because the work was tied to place.
But knowledge work breaks that formula. A cybersecurity analyst, data scientist, or software developer doesn’t need to live near the “factory.” Their skills travel, and so do they. That’s why states still chase manufacturing plants and trade programs - because training welders, machinists, or plant operators often guarantees that talent remains local. In contrast, training knowledge workers without a strategy to keep them rooted risks turning them into the state’s #1 export.
Most states rely on higher education institutions to solve the cyber workforce problem, hoping graduates stay in state. But what if the issue is more deeply rooted? What if higher ed alone isn’t enough? What if the real answer is a team approach, blending schools, communities, technical centers, afterschool programs, and higher education into a unified talent pipeline?
That’s exactly what Vermont is testing with the Cyber Start Program. It’s a case study in how states can think differently about workforce development.
Vermont faces a unique mix of challenges:
Yet Vermont’s challenge is not unique. Many states face the same workforce issues. Rural states, mid-sized states, even some urban states—all are losing trained talent faster than they can replace it.
The Cyber Start Program was designed to turn that narrative around.
At its core, the program is a distributed cybersecurity talent pipeline designed to meet students where they live, level the playing field, and tie education directly to workforce opportunity.
Cybersecurity is workforce security. Programs like Cyber Start are more than education initiatives; they’re economic strategies.
Consider this: economists often cite the 50-20-30 budgeting rule for households (50% for needs, 20% savings, 30% discretionary spending). When a new cybersecurity graduate earns a $70,000 salary and stays local, that’s $35,000 per year pumped directly into rent, mortgages, and groceries; $14,000 saved or invested locally; and $21,000 spent on discretionary items that support local businesses.
Now add the job multiplier effect. Research from the Economic Policy Institute shows that every one high-tech job creates roughly two additional non-tech jobs in the economy. So, one cybersecurity hire doesn’t just fill a SOC seat, it creates a ripple effect: a barista, a mechanic, a childcare worker, a homebuilder.
Using our $70,000 salary example, if Vermont retains 100 Cyber Start graduates in-state over a five-year span, that’s $35M in direct wages circulating in the economy and an estimated 200 additional jobs created indirectly. For a small state, those numbers matter. For larger states, they scale even higher.
Workforce development isn’t abstract. States are economically stabilized by tax revenue and to do this means payroll needs to stay local.
While still in its early stages, Cyber Start has already shown encouraging results. The signals are promising:
Narratively, what this looks like is powerful: students in small towns discovering cybersecurity, entire communities cheering them on, and those students turning into local professionals who stay to defend their state. The first wave of graduates is beginning to validate the model.
If it works in Vermont, it can work anywhere. The Cyber Start approach is portable and adaptable. States should consider:
The key isn’t replicating Vermont’s exact setup. It’s adopting the principle of distributed, inclusive, team-based workforce development.
State CIOs, CISOs, and agency heads need to see this clearly: Student SOCs help their universities, but they’re the software patch, not the system upgrade required to truly fix the workforce gap. While student security operations centers offer great experiential learning, they don’t fix the foundational workforce pipeline problem. They can’t guarantee equitable access, long-term retention, or economic multipliers.
Cyber Start and models like it do. They attack the problem at the root—before higher education, before career migration—building a broad and diverse base of local talent. For public-sector leaders, this is about self-reliance. Every state that builds its own cyber workforce base reduces dependency on external markets, contractors, and federal stopgaps.
In an era where cyber threats are relentless, the real progressive move isn’t just better firewalls or detection tools. It’s cultivating the people who will manage them, defend them, and innovate beyond them.
The Vermont Cyber Start Program is more than a student initiative. It’s a progressive model for workforce development, one that breaks down geographic and socioeconomic hurdles and turns entire communities into stakeholders.
For states looking to solve the cybersecurity workforce crisis, the lesson is clear: don’t leave it solely to universities, and don’t wait until students are already packing their bags for jobs elsewhere. Build early pipelines, root them in community, and watch the benefits multiply—not just in jobs, but in resilience, security, and economic growth.
Vermont may be small, but it just gave the nation a big idea: Cyber Start. A team approach to growing, keeping, and empowering the cyber defenders of tomorrow.
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Justin (he/him) is the founder and CEO of NuHarbor Security, where he continues to advance modern integrated cybersecurity services. He has over 20 years of cybersecurity experience, much of it earned while leading security efforts for multinational corporations, most recently serving as global CISO at Keurig Green Mountain Coffee. Justin serves multiple local organizations in the public interest, including his board membership at Champlain College.
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